TECH FLEECE 20/20
Created a capsule collection in signature Nike Tech Fleece for the new NYC 5th Ave Nike Store. We concepted, designed, patterned and produced samples in studio. Nike 5th Ave store consumers were able to purchase our designs, have them customized with embroidery and tailor made to their specifications. We personally full-filled and produced consumer orders in store.
Team: Laura Hughes, Meg Cuna, Amber Doyle, Merritt Meacham
PEGASUS
To enhance the story of the Pegasus Turbo Zoom X shoe, I designed, patterned and sewed custom accessories and outerwear pieces for the first-floor Soho store mannequins, July 2018
Team: Laura Hughes, Amber Doyle
WORLD CUP
Designed and created 30 new pieces with my team made from World Cup 2018 Nike jerseys. Consumers were invited to pick their team’s jersey and select the design they wanted it to be transformed into. We sourced corresponding fabrics and each piece was custom made to the client’s measurements and team preference. Due to this program’s success, it ran for three months
Team: Laura Hughes, Merritt Meacham, Amber Doyle, Meg Cuna
AIR MAX DAY
For Air Max Day, we created custom accessories and pieces for the first floor mannequins in the Nike Soho Store, February 2019
SPORT PACK
Shopped and sourced a large quantity of vintage Nike pieces in Oregon and Washington State. We deconstructed and combined these vintage garments with the new Nike Sport Pack Collection. As a marketing initiative, consumers were invited to pick the composite style they liked, shop the vintage we provided and we combined the new with the old, September 2018
